Siri

Is anyone singing love songs to their Android voice control? Probably not.

My Android-using friends will just watch that video and mock it saying that, clearly, iPhone users are not jobs. Well, the truth of that notwithstanding, Siri is a great example of the different approaches between Android and iPhone.

On Android, you have Voice Control. What more do you need? You tell your phone what to do, and stuff usually happens.

But on iOS, you have Siri, a friendly virtual assistant. At the end of the day you can make all the same appointments, reminders, and dictation on either platform (Having used it, I’d say Siri is much better than Android at all of these tasks today, but no doubt Google will catch up on the interaction side). On one, you’re going to have fun doing it. On the other, it’s just another feature.

This, to me, summarizes the difference in the iOS and Android approaches: Android is giving you features, as many as possible. iOS is giving you an experience, as delightful as possible.