Ideas Don’t Happen Because They Are Great

Matt Perman, quoting Scott Belsky:

Ideas don’t happen because they are great — or by accident. The misconception that great ideas inevitably lead to success has prevailed for too long. Whether you have the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, you must transform vision into reality.

I can’t tell you how many people come to me with “I have an idea for an app…” and simultaneously expect me (or some other developer) to front all the money, push all the sales, and market the whole thing.

It’s not a good idea until you do something, and even then, it might turn out to be a rotten idea after all.

If it’s a really great idea why not take a risk and make it reality?